1.1 Background of the Study
Urban poverty, characterized by the lack of adequate resources and opportunities in rapidly growing cities, remains a significant challenge in Nigeria. In Lokoja North Local Government Area, Kogi State, urban poverty manifests in various forms, including inadequate housing, limited access to quality healthcare, and unemployment (Adeyemo & Garba, 2023). Films, as a mass medium, have the potential to raise awareness about these issues and encourage both policy changes and grassroots mobilization. Nigerian films, especially those produced by Nollywood, have increasingly tackled social issues, portraying the lived experiences of impoverished urban communities and highlighting systemic causes of poverty (Danjuma & Olusola, 2024). This study explores how film can address urban poverty in Lokoja North by raising awareness, influencing attitudes, and possibly inspiring social change.
1.2 Statement of the Problem
Despite the power of film to highlight societal issues, the specific role of films in addressing urban poverty in Lokoja North is under-researched. While films might serve as a tool for advocacy and social change, it is unclear whether their portrayal of poverty has led to any tangible improvements in the lives of the urban poor in this region (Ahmed & Musa, 2023). This study seeks to understand how films influence public perception of urban poverty and whether they inspire concrete actions to address its root causes in Lokoja North.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study highlights the role of film as a tool for social change, particularly in addressing urban poverty in Nigerian cities. The findings will be beneficial to filmmakers, policymakers, and NGOs working on poverty alleviation initiatives, offering strategies to harness media for advocacy.
1.7 Scope and Limitations of the Study
The study focuses on the role of films in addressing urban poverty in Lokoja North Local Government Area, Kogi State, with particular emphasis on Nollywood productions.
1.8 Operational Definition of Terms
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